Olympics licensing director reveals Sega’s new Mario and Sonic at the Winter Olympic Games

Dennis Kim, the director of licensing and merchandise for the 2010 Olympics in Vancouver has revealed the plans for Sega’s Mario and Sonic at the Winter Olympic Games.

“Last year, 2008, they had a very successful game using Mario and Sonic at the Beijing Games, as well as a multi-sport simulation type of game,” Kim said. “That’s what’s being discussed and planned for Vancouver. We are feeling optimistic about sales because of the Beijing experience.

The first version of Mario and Sonic was one of the best-selling games released on the Wii console.

Kim later added, “They (Sega) want to get a real sense of accuracy, particularly with the landscape and the venues and the look of the Games.”