Game With Gestures — The New Yari Gaming Phone From Sony Ericsson

Twist, Tilt Turn, Smash — The latest actions to explain Sony Ericssons brand new Yari mobile phone for gaming. The Sony Ericsson Yari is the perfect solution for those interested in mobile gaming or entertainment.

The Yari will work with something called ‘gaming gestures’ where you will pretty much use your body to control how the game is played. Similar to the Project Natal from Microsoft (Xbox 360) gesture gaming will allow you to keep fit, or simply just have fun.

There will be a load of pre-loaded motion games as a standard, where the company will then allow you to download others from the PlayNow arena which allows for 13 global markets. South Africa will join the PlayNow network in 2010, so expect the Yari to be a huge hit.

“Yari is the industry’s first mobile phone with gesture gaming outside of the Japanese market.” said Sonja Shear, Head of Marketing at Sony Ericsson South Africa. “It’s time to move like you’ve never moved on a mobile phone before! With Gesture gaming you move your body to play instead of pressing buttons on the phone, giving you a fun experience that even helps you keep fit. If you’ve exhausted yourself with the games there are loads of other multimedia features to enjoy. Snap your friends with the five megapixel camera or chill out to your favourite tunes with the state-of-the art music player”.

Yari Features:

* Gesture and motion gaming for action on and off the screen
* A/B buttons – gaming shortcut keys
* Gaming carousel gives direct access to your games from the desktop
* State-of-the art music player and stereo speakers for easy listening
* Music call – one button press to share your favourite tracks while you talk
* 5.0 mega pixel camera – easily upload images to your web album
* Send your location by SMS

Press Release:

TWIST, TILT, TURN, SMASH – GESTURE GAMING IS HERE WITH THE SONY ERICSSON YARI

Challenge your friends to the newest invention in mobile phone gaming. Yari debuts Gesture gaming – forget about pushing buttons, with Gesture gaming you make the moves in front of the screen to get right in the middle of the action!

Johannesburg, South Africa– May 29, 2009 – Today Sony Ericsson launches Yari the ultimate phone for mobile fun, whether it’s gaming you’re after or multimedia action. Nothing to hold, nothing to twist – except your body – gesture gaming technology gives users a unique gaming experience no matter where they are. With a variety of games to choose from, whether you want to keep fit and stay in shape or just want to beat your best score at tennis or boxing, Yari brings you fun wherever you are.

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And with Yari there’s always a new game to play. In addition to gesture games, there is a mix of pre loaded motion and standard games. Yari introduces a games carousel that allows you to access all your games from your desktop and to browse downloadable content on PlayNow™ arena, which is available in 13 markets globally, and will be in the South African market in 2010. You can view content by category and choose to browse free or premium content – so no matter your preferences there’s one to suit you.

“Yari is the industry’s first mobile phone with gesture gaming outside of the Japanese market.” said Sonja Shear, Head of Marketing at Sony Ericsson South Africa. “It’s time to move like you’ve never moved on a mobile phone before! With Gesture gaming you move your body to play instead of pressing buttons on the phone, giving you a fun experience that even helps you keep fit. If you’ve exhausted yourself with the games there are loads of other multimedia features to enjoy. Snap your friends with the five megapixel camera or chill out to your favourite tunes with the state-of-the art music player”.

Yari

Twist, tilt, turn, smash – gesture gaming is here

* Gesture and motion gaming for action on and off the screen
* A/B buttons – gaming shortcut keys
* Gaming carousel gives direct access to your games from the desktop
* State-of-the art music player and stereo speakers for easy listening
* Music call – one button press to share your favourite tracks while you talk
* 5.0 mega pixel camera – easily upload images to your web album
* Send your location by SMS

To enhance your gaming experience Yari comes complete with the EC500 phone stand. The phone stand is small and portable and comes with an integrated key ring which makes it easy to carry thereby ensuring that you never miss an opportunity to play to your hearts content. To pump up the volume while on the move use the Outdoor Wireless Speaker MS500 – small enough to fit in the palm of your hand, and so light it can be taken anywhere and everywhere.

Yari supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSDPA 900/2100. Yari will be available in South Africa from October 2009 in Achromatic Black.

- ends –

The Sony Ericsson Yari at a glance
Yari
Camera 5.0 megapixel camera

Up to 4x digital zoom

Auto focus

Face detection

Geo tagging

Photo feeds

Photo fix

Photo light

Send to web

Smile detection

Video light

Video recording
Music
Album art

Bluetoothâ„¢ stereo (A2DP)

Music player

Mega Bassâ„¢

Music tones (MP3/AAC)

PlayNowâ„¢

SensMeâ„¢

Shake control

Stereo speakers

TrackIDâ„¢
Web Access NetFrontâ„¢ Web browser

Bookmarks

Googleâ„¢ search (from standby)

Web feeds
Communication Call list

Polyphonic ringtones

Speakerphone

Vibrating alert

Video calling
Messaging Conversations

Email

Exchange ActiveSync®

Instant messaging

Picture messaging (MMS)

Predictive text input

Sound recorder

Text messaging (SMS)
Design Auto rotate

Torch functionality

Media

Picture wallpaper

Wallpaper animation
Entertainment 3D games

Dedicated gaming keys

FM radio with RDS

Java

Gesture gaming

Motion gaming

Music call

Tracker

Video streaming

Video viewing

Walk mate

YouTubeâ„¢
Connectivity A-GPS

Bluetoothâ„¢ technology

DNLA Certifiedâ„¢

Google Mapsâ„¢

Modem

PictBridge

Synchronisation

USB mass storage

USB support
Organizer Alarm clock

Calculator

Calendar

Flight mode

Notes

Phone book

Stopwatch

Tasks

Timer
Accessories In-Box:

* Yari
* Battery
* Battery Charger
* 1GB Micro SD card
* USB cable
* User guide
* EC500 phone stand
* MH300 head set

Facts and Figures 1)2) Size: 100 x 48 x 15.7 mm

Weight: 115 grams

Colours: Achromatic Black

Main screen: 262,144 colour TFT

Resolution: 240 x 320 pixels (QVGA)

Size: 2.4 inches

Phone memory: Up to60MB

Memory card support: SanDisk microSDâ„¢

Talk time GSM/GPRS: Up to 10 hrs

Standby time GSM/GPRS: Up to 450 hrs

Talk time UMTS: Up to 4.5hrs

Standby time UMTS: Up to 450hrs

Video talk time: Up to * hours
Availability and versions Networks:

Yari

GSM/GPRS/EDGE 850/900/1800/1900

UMTS/HSUPA 900/2100

Yari(a)

GSM/GPRS/EDGE 850/900/1800/1900

UMTS/HSUPA 850/1900/2100

Available in the South African market in October 2009