EA Sports licence peripherals and accessories

For those who like to customise everything from their consoles to their watch straps, you will be pleased to know that EA games have signed multi-year licence agreements with three electronic accessory manufacturers. The accessories are EA SPORTS-branded and available for consoles, mobile platforms and even PC. This will also include EA SPORTS Active’s line of “interactive fitness products” which more than likely means the Wii but could also include Xbox since Project Natal is out soon.

Sakar International will produce Wii and Nintendo DS accessories such as a “Nintendo DSi(TM) Football Kit” consisting of a game case, earphones, skin and stylus with football-like textures and materials. As well as other football products such as sports-themed MP3 players, digital cameras and computer keyboards and mouse pads with graphics resembling a football field.

Sunflex Europe has started production on more than 20 products and Accessories 4 Technology will produce for all platforms including iPod. Vice President of Brand Marketing at EA SPORTS, Glenn Chin said the partnerships will “improve our consumers’ experience and deepen their connection to the fabric of sport”. So if replacing your controllers with sports themed branded ones will connect you to your sport game of choice then you can expect the first batch of products to be released around autumn this year.

[s:EA Games]