Thumbs Up To Blizzard, Who Says “Focus On Cool Features Not DRM”
Frank Pearce, co-founder of Blizzard, believes that DRM is “a losing battle”, and that piracy should instead be fought with “cool features” that make players actually want to connect to Battle.net and play away. That rhymed, it was unintentional.
Referring to StarCraft II mostly, Pearce said, “If we’ve done our job right people will want to be connected while they’re playing the single player campaign so they can stay connected to their friends and earn the achievements.”
“The best approach from our perspective is to make sure that you’ve got a full-featured platform that people want to play on, where their friends are, where the community is.”
“We need our development teams focused on content and cool features, not anti-piracy technology,” he added.
Brilliant, Frank, I agree completely. We share an identical vision there, you and I. Purchase incentive is a far better alternative to anti-piracy technology, effectively because by investing in anti-piracy technology you’re only lessening the PC gaming crowd’s desire to purchase games at retail and only giving hackers another challenge that they can gloat about once they, inevitability, crack it.
There are currently mixed views on the whole DRM business in the gaming industry. Most recent comments include Avalanche Studio’s very logical statement that DRM punishes legal gamers, and then there was also Namco’s rather dumb comment, in my opinion anyway, that DRM is a good strategy, but only because there are currently no other alternatives.