Activision: Black Ops ‘Can Match MW2′

Activision has started a war against, well, themselves. The publisher has stated its ambition to have Call of Duty: Black Ops to not only conquer Modern Warfare 2 in sales, but also make sure that Treyarch’s newest entry in the franchise is “the biggest entertainment launch of the year”.

“We’ve a fantastic game and a fantastic marketing campaign so our ambition is to set another record like we did with Modern Warfare 2,” Call of Duty general manager for Europe Michaël Sportouch told MCV.

“The resources invested behind Black Ops in terms of development of the game and the marketing are the highest ever for Activision.”

“Our ambition is not only to be the biggest game but also the biggest entertainment launch of the year,” Sportouch.

“We’ve a 60-second ad during the England vs. Bulgaria match, which is our first mainstream communication around Black Ops in the UK. From there it’s going to be non-stop.”

Those are some pretty hefty claims from Activision. At least they’re orchestrating their own challenge, so they can kind of afford to do that.