Sony Changes Slogans [Video]

Sony have decided to drop the now popular slogan of “It only does everything” in favour of something a little less incorrect, or as marketing puts it, something that focuses on the PS3 as a gaming device.

So, the new PlayStation slogan: “Long live play”.

How utterly divine, amirite?

According to the console manufacturer the new campaign slogan has been “designed to celebrate gamers from all walks of life and recognise you for making us who we are today.” The video shows fictional Sony representative Kevin Butler in what is the first of a series of commercials under the new slogan.

Thoughts?

One thing’s for sure, Gears of War players agree that the previous slogan was grossly sensationalised bullshit.

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