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Fus Roh, Oh Wait We’re Not Allowed To Say That Anymore

Bethesda is considering trademarking the phrase “Fus Ro Dah”, made famous as a shout in Skyrim and the subject of many hilarious YouTube videos. The reasons are unclear, but Bethesda’s parent company, ZeniMax Media has thus far submitted six different applications to the United States Patent and Trademark Office which together cover a range of products such as clothes, ringtones etc. You might still have a shot at calling your terrorist group or laxative formula Fus Ro Dah, but Bethesda does love to sue people over the names of things.

Chances are that ZeniMax is in the process of creating some Skyrim merchandise with Fus Ro Dah branding. Obviously, this will be the tag phrase to go with everything Skyrim. By the way, above is one of the funnier Fus Ro Dah videos, mostly just because of the bit at the end.

Source: CVG

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Name: A-G Sonday
Location: Cape Town
Position: Editor, News

  • reV

    Panda ads are fucking amazing, it even makes crap shit like “Fus Roh Dah” funny.

  • http://www.facebook.com/kyle.schultz.89 Kyle Schultz

    Considering they are so tight assed about their property, you would have imagined they would have trademarked this BEFORE skyrim came out.

  • Coxsenai

    I love the video. Trademarking this won’t change much though, I mean how much time has passed already?

  • Treble

    Are people still milking the Fus Ro Dah?

    • reV

       I used to think Fus Ro Dah was funny, and then I took an arrow to the knee.

    • AG_Sonday

       I used to think reV was cool until he made that comment :P

    • AG_Sonday

       Bethesda is planning on milking it by all accounts.

  • http://www.facebook.com/KingDemo Shawn Marran

    <3 the panda flippen hilarious. But the fus ro dah thing is old really overrit :P was never funny in the first place tbh. Wonder whats up with them wanting to patent something useless like that xD