Fus Roh, Oh Wait We’re Not Allowed To Say That Anymore
Bethesda is considering trademarking the phrase “Fus Ro Dah”, made famous as a shout in Skyrim and the subject of many hilarious YouTube videos. The reasons are unclear, but Bethesda’s parent company, ZeniMax Media has thus far submitted six different applications to the United States Patent and Trademark Office which together cover a range of products such as clothes, ringtones etc. You might still have a shot at calling your terrorist group or laxative formula Fus Ro Dah, but Bethesda does love to sue people over the names of things.
Chances are that ZeniMax is in the process of creating some Skyrim merchandise with Fus Ro Dah branding. Obviously, this will be the tag phrase to go with everything Skyrim. By the way, above is one of the funnier Fus Ro Dah videos, mostly just because of the bit at the end.