EA Wants To Revive Old Games, Despite Syndicate Not Paying Off

Frank Gibeau, an EA employee, recently spoke about the return of past IPs. At E3 2012, EA decided to reveal a whole list of sequels. They weren’t interested in bringing new IPs, instead, they showed Dead Space 3; a new Most Wanted; and Crysis 3.

Most Wanted is sort-of being “revived”, where the others are sequels. Sequels which many will play merely because of the name-tag.

EA has a desire to bring back old titles, where sometimes this risk pays off. Gibeau noted that SSX had a “very successful launch”, where Syndicate wasn’t really appreciated.

“Syndicate was something that we took a risk on. It didn’t pay off – it didn’t work,” he said.

“But in general it doesn’t change my appetite for wanting to go look in the library and see what we have and maybe bring back some IPs for the next-generation. That’s the nature of the business; some stuff works, some stuff doesn’t.”

“I think SSX was a very successful launch for us and there was some online innovation there that really showed why it made sense to bring that back,” he added.

“It’s done well and you’ll probably see more in the future. There are numerous IPs that I think about all the time like Command & Conquer and Sim City – which is a brand we’ve brought back after seven years.”

Therefore, we can expect EA to bring back old games which utilise new technology.